Car dealers know that there is a formula to selling cars. It involves having a location where buyers see you often. The trite phrase is: location..location..location. In today's world where the majority of car buyers do on-line research before they buy, it is important to have a virtual location where people see you. Lender's websites are a great place to display your inventory. Many consumers log on to their banking website multiple times per week, so when it is time to shop for a vehicle, ,they will look to their banking website for hints on the purchase process. Dealers know the value of a pre-qualified customer. Lender's Resource helps direct pre-qualified customers to you, making you a partner with the lender.